Why classic jeans are always blue

11-01-2018, 08:00

Let's do an experiment: close your eyes and imagine jeans. Any, just jeans. What color are they? With a probability of 99.9%, imaginary pants will be blue. And you don't need to be a psychic: it's just the most popular, classic denim shade. But why? Oh, this is a curious story ...

If there is such a piece of clothing in the world that everyone and everybody is wearing, then these are jeans. Men and women, children and adults, rich and not so much - they are to the taste of everyone. The reason for the popularity of jeans is quite obvious: convenience and versatility. But how to explain their not quite universal blue color? After all, black would be much more logical.

For a start it should be noted that jeans are much older than we think. The first mentions of denim type fabric appear at the very beginning of the XIV century. It is often used for sewing sails. And in the XVII century, the material was already being delivered from Genoa (whence the name came out, having slightly changed along the road), was processed in the French city of Nimes and shipped to Northern Europe. Pants made of durable durable fabric especially loved by the sailors.But they didn’t get massive popularity until they caught the eye of American entrepreneur Levi (Livay) Strauss.

At the end of the 19th century, Strauss patented “versatile clothing for workers” - a comfortable jumpsuit with pockets for tools and coins. At the peak of the gold rush, the novelty scattered like hot cakes. It is curious that the model was produced in two shades: brown and blue. But brown was not popular and went out of production, and blue “jeans” became a real emblem of Strauss, and soon they were also released in the form of trousers. The secret of success lay just in the shade.

The fact is that initially a blue tint was chosen due to the low cost of the dye. Navy blue indole then cost mere pennies. That's just required a special type of dyeing: not all the fabric as a whole, as usual, was exposed to the dye, but only transverse threads. And it gave an unexpected, but pleasant side effect: with each wash the dye was slowly washed out, and with it the fabric fibers softened.

As a result, the washed blue jeans were much softer, more comfortable and seemed to fit the figure.While their brown brethren, in the opinion of the first buyers, "felt like a tarp." Naturally, consumers chose the model that was more convenient.

That's how blue jeans conquered the world. And although today technologies allow to paint them in any shade without losing the notorious comfort, “blue jeans” have become a real classic. Always and everywhere appropriate.

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